explora journeys
More than a Touch of Luxury
explora journeys - in a spirit of its own
powered by nature with luxury by design
The Aponte family's vision was to redefine the luxury cruise category with a travel experience that embraces the very essence of the ocean.
With MSC already anchored as the world's largest privately owned cruise company, Explora Journeys carves a line to be the world's greatest modern luxury cruise. Think less of an escape, more of an experience.
With MSC already anchored as the world's largest privately owned cruise company, Explora Journeys carves a line to be the world's greatest modern luxury cruise. Think less of an escape, more of an experience.
the
CHALLENGE
the
STRATEGY
Provide first-class travel writing across multiple digital channels and print that appeals to the modern cultured traveller.
Produce smart yet relatable copy that transports future guests into making a lifetime of memories.
We listened to Leagas Delaney's TOV guidelines and transported guests on journeys to countries that are best enjoyed slowly. Underlining Explora Journeys' modern approach, we curated crisp and sustainable copy.
Website content consisted of straplines and headlines suggesting guests would travel further, immerse deeper and linger a little longer. Social media content for Instagram and LinkedIn further floated Explora's appeal with timeless trails of undiluted luxury.
Serious sway was crafted through sculpting a smooth campaign of alluring CRM emails.
Website content consisted of straplines and headlines suggesting guests would travel further, immerse deeper and linger a little longer. Social media content for Instagram and LinkedIn further floated Explora's appeal with timeless trails of undiluted luxury.
Serious sway was crafted through sculpting a smooth campaign of alluring CRM emails.
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