general motors
Driving HQ Forward
GM is an American global motor manufacturing company with headquarters in Detroit, United States. Major products include cars and trucks, car components, engines and also financial services. General Motors owns Buick, Cadillac, Chevrolet, and GMC, alongside having a formal partnership with Honda to co-develop EVs.
With their new logo intending to evoke the clean skies of a zero-emissions future, the Company continues to drive forward with revolutionary technology.
With their new logo intending to evoke the clean skies of a zero-emissions future, the Company continues to drive forward with revolutionary technology.
the
CHALLENGE
the
STRATEGY
Produce an internal initiative to streamline the GM Financial HQ relocation.
Develop an in-house strategic systems management brochure.
An internal directory was produced to create a seamless relocation for employees. In support of operations, comprehensive listings for facility management and local amenities were researched and created for brochures. Language was kept simple and an engaging tone adopted in order to engage with multi-national employees.
visit the website
related case studies