email Fatigue
Currently, most B2C emails are absolute nonsense. Most of the time, consumers simply hit bin.
Some of the world’s biggest brands send emails to current and potential customers. They’re polished, informative, grammatically correct, but the content can, at times, be rather dull.
The brief is wrapped in red tape, and the copy heavily ‘branded’ in-house. By the time the email pings into an inbox, it’s so generic it could be AI-generated.
The brief is wrapped in red tape, and the copy heavily ‘branded’ in-house. By the time the email pings into an inbox, it’s so generic it could be AI-generated.
Brands are failing to consider how their content affects consumers.
Converting is key, and this can’t happen with copy that’s as dull as dishwater. High-end consumers don’t want flowery copy. They want to be in the know, yet they need to be entertained.
Over 4 billion people use email every day. Indicative of our attention deficit times; the average customer spends a paltry 10 seconds reading brand emails.
Creative copywriting is vital to capture and hold interest. With less than 0.14% unsubscribe rate worldwide - brands have a never-ending audience to take advantage of.
Over 4 billion people use email every day. Indicative of our attention deficit times; the average customer spends a paltry 10 seconds reading brand emails.
Creative copywriting is vital to capture and hold interest. With less than 0.14% unsubscribe rate worldwide - brands have a never-ending audience to take advantage of.
Subject lines need to stir up emotion. Purchases made on mobiles continue to rise. Yet many email campaigns aren’t optimised for mobile devices. Essay-like subject lines result in incomplete words, making them an immediate turn-off.
Emails remain one of the most effective marketing strategies with an impressive ROI. Revenue from this marketing channel stands at over a whopping $10 billion today.
Emails remain one of the most effective marketing strategies with an impressive ROI. Revenue from this marketing channel stands at over a whopping $10 billion today.
Which bold brands have revolutionised your reading?