the voice of
global luxury
Delve into the world of luxury copywriting where we unravel the secrets behind crafting compelling narratives that resonate with the finest tastes.
20 Jul, 2023
What Makes Luxury Copywriting Different
Copywriting for luxury brands and regular brands differs significantly. This is due to the unique nature and target audience of luxury products and services.
20 Jun, 2023
Stealth Wealth - The Rise of Quiet Luxury

Less bleak than minimalism, more polished than bland - quiet luxury is not easy to pin down.
19 May, 2023
Email Fatigue
Currently, most B2C emails are absolute nonsense. Most of the time, consumers simply hit bin.